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Our Story
2024
November
2024
November
Future 50 Founders and Freelancers Award
Winning the Future 50 Founders award at the University of the Arts London—and connecting with other experienced entrepreneurs—was a powerful source of encouragement that reinforced our focus on creating inclusive and meaningful solutions for the neurodivergent community.
2024
November
2024
November
Networking Event: Girls Who Impact
We hosted a networking event for Girls Who Impact, a non-profit organisation dedicated to building supportive communities for Asian women. This event reflected our core values—empowering underrepresented groups to thrive through innovation and an inclusive mindset.
2024
October
2024
October
Dutch Design Week
Loki participated in Dutch Design Week 2024 with his individual artwork. Eindhoven’s rich culture of innovation and socially driven design offered valuable insights and sparked potential collaborations that could further strengthen our approach.
2024
September
2024
September
UAL Showcase Collections
Featured by Isabel Sachs, Founder of I LIKE NETWORKING, in the UAL showcase collection Power of Connections:
“This invention sounds like something we all need to do: get out of the digital world and create some different forms of connections. It’s a really playful way to remind us that there’s a world outside and we are part of something.”
– Isabel Sachs
– Isabel Sachs
2024
September
2024
September
David Povilaika Onboard
David joined the team to lead the development and online presence of Sounteract through its website.
2024
July
2024
July
Demo-day for Incubator Grow
Juju and Loki pitched and presented Sounteract Version 3.0 at the Demo Day of the Incubation Grow programme, where they received practical insights to further develop the project.
2024
July
2024
July
Brand Identity
Thanks to Amber—an experienced brand and graphic designer from Korea—who was commissioned by Sounteract to create a visual identity that captures our core values.
2024
June
2024
June
Sensory Workshop (LSS Staff Development Conference)
Invited by the UAL Library departments to run a workshop on their annul staff coference on enhancing well-being through sensory interactions within library spaces.
2024
July
2024
June
Lean Joins as Research Lead
We met Lean at an event hosted by Qualtrics, a company that creates tools to elevate the research process. Shortly after, she joined Sounteract as our Research Lead, contributing her expertise in data analysis and research strategy.
2024
March
2024
March
Samsung Solve for Tomorrow
Shortlisted by Samsung for their Solve for Tomorrow competition and mentored by business development experts from the Samsung team.
2023
October
2023
October
Incubator
Selected to join the UAL Incubator Launch and Grow programme, supporting the early-stage development and commercialisation of our project.
2023
September
2023
June
London Design Festival 2023
We exhibited Sounteract Version 1.0 at the Southwark Design District as part of the London Design Festival 2023. After receiving strong recognition from both target users and industry experts, we were encouraged to continue developing the project beyond the academic context.
2023
July
2023
July
Sounteract Version 1.0
We prioritised auditory experiences, as sound is one of the most effective sensory pathways for capturing attention and influencing behaviour. Through a series of rapid prototypes and user testing, we explored what types of sounds are both suitable and impactful. This led to the development of a functional prototype that uses a ticking sound with a changing rhythm to enhance users’ time awareness while scrolling and gently prompt them to shift their attention to other activities.
2023
March
2023
March
Laboratory Study on Sound Experience
We undertook an auditory laboratory study to understand the influence specific ticking sounds have on individuals' perception of time. Through our research experiment we concluded that increasing the rhythm of sound can raise time awareness in individuals. 这个删掉，融合在上面了
2023
February
2023
February
Sensory Workshop & Solution Define
During the CCW Community Festival, we hosted digital detox workshops and co-created with 18 participants to explore mindful digital behaviours through sensory interactions using everyday objects. From this, we defined our core design question: How might we utilise multisensory interactions to motivate users to shift their attention away from the screen?
2023
January
2023
January
Design Question V2
We revised the design question to focus on revolutionising screen-tracking applications: "How might we utilise multisensory interactions to motivate users to shift their attention away from the screen?". This step will influence the future of Sounteract’s product research and developmen这个删掉，融合在上面了
2022
December
2022
December
Problem Study
Through our first-hand research, we found that 78% of participants wished to reduce the time they spend on social media, and 55% expressed interest in tools to help modify their digital behaviour. This led us to frame our initial design question: How might we reduce excessive scrolling behaviour to support long-term mental and physical well-being?
2022
December
2022
December
Design Question V1
Initial design question posed: "How might we reduce excessive scrolling behaviour to drive a long-term benefit for both mental and physical wellness?" 这个删掉，融合在上面了
2022
October
2022
October
Team Assemble
Juju and Loki reconnected at the University of the Arts London after first collaborating during their internships in 2019. They discovered a shared interest in exploring how unbalanced digital behaviours can negatively impact neurodivergent individuals—and how to design solutions that help mitigate these effects.
